In all elements of life it is important to listen. How do you know what people need or want if you don’t listen. So as i read chapter 18 these are some of the conclusions i got from the chapter.

  • Making connections at the human level with the intent to listen before action is the only true and rewarding source of mutually beneficial engagement.
  • Socialized media is empowering and encouraging us to not only consume content, but also create it.
  • This is the era of new influencers and we become media and earn authority based on the content we share, where it reaches, how it affects those who come into contact with it, and also how and where we participate. In turn, our social graph creates an orbiting realm of social influence that can be useful to brands that align with our values and lifestyle.
The key to this chapter is:

This is about humanizing the story in a way that empathizes with those whom you’re trying to compel.